Customer Insights Consulting
We use the SPSS software package
to analyze data that clients have
already collected.
We get a data file from a variety of
online survey tools or a call center.
Then we analyze it either with Excel
or a statistical package such as
SPSS.
Using SPSS is a specialized skill
and you may not want to hire
someone with those skills if your
data analysis needs are infrequent .
You can contract with us for the
SPSS skills that you need when you
need them.
Our approach to SPSS ...
Primary market research analysis
What will I get?
You provide the data and we produce a PowerPoint presentation on
your template if you prefer.
Analysis could include cross tabulations, means, and statistical
measurements. You decide what can be done in your organization
and where you need outside help.
We make sure that your conclusions are significant. You may want to
get a larger sample size to verify that your initial inference is correct.
We help you understand what is and what is not significant.
Contact Us:
Phone:
908-762-5507
Email:
info@customerinsightsconsulting.com