Sizing Markets:
Our approach to
Sizing Markets ...
Like most other research
companies, we build models to
estimate the size and growth rate of
markets.
But models are only as good as
their inputs and only valid as long
as the inputs are valid. We populate
the inputs using our secondary
research techniques.
Our unique approach is that we
deliver not only the forecast but also
the forecasting model. You can test
the sensitivity of the forecast to
certain variables. Your people are
like to be the first to get information
on changes in the market. You can
update the forecast on a quarterly or
monthly basis if need be.
Customer Insights Consulting
Example Projects:
Sizing the Market:
- Identify Customer Trends
- Build users, usage, price model
- Compare with benchmarks
If you are entering a new market, the size and growth rate is critical
to how much you are willing to invest.
You probably have already purchased an off the shelf report which
defines the market size. You or someone else in the organization
has probably purchased a different report with conflicting
information. Maybe they are both correct but comprised of slightly
different product sets. Maybe one represents an optimistic view
and the other pessimistic.
It might be prudent to have your own bottoms up model that is
based on some basic assumptions like number of users, usage,
and prices. In that regard, we are somewhat unique, we provide
not only the forecast, but the whole model as well.
