How much Competitive Insight do I need?
Our approach to
Competitive Insights ...
Our approach is to focus on what
you don't know but need to know.
We might suggest interviews with a
few customers or industry experts to
address a specific issue.
On the other hand we might be able
to find the information that you need
through secondary sources.
Competitors publish a lot of
information directly on the Internet
and more is available indirectly
through industry publications,
earnings announcements and SEC
documents. A lot of individual
pieces of competitive information are
literally at our fingertips.
Our unique skill is putting these
pieces together to understand the
big picture in a short time frame.
Customer Insights Consulting
Example Projects:
Price Feature Analysis:
- Compare features item by item
- Collect prices through various channels
- Develop Price-Benefit Matrix
Competitive Analysis:
- Profile Key Players
- Identify significance of recent moves
- Recommend counter measures
If you are hearing any of the following types of
questions you probably need additional
competitive analysis.
"It's like Coke Vs. Pepsi. Our products are exactly
the same as the competition. Some people just
prefer them over us."
"We don't need to change, we have always done it this way."
"The competition has always been able to command a price premium."
"I will try to sell these features but it always comes down to price."
